Andreas Lee

The goal was to make the new brand feel clear, confident, and ready for its next chapter. Through cinematic pacing, thoughtful editing, refined design, and a cohesive visual language, the film brought the rebrand to life in a way that felt bold, modern, and forward-looking.

From rhythm and tone to sound and final delivery, every detail was shaped to support a seamless expression of Own’s new identity and help unify the brand across launch materials, events, and digital touchpoints.

Salesforce Own Archive + Backup/Recover: Product Explainer

This product video series introduces Own Archive and Own Backup & Recover - two solutions designed to help Salesforce customers protect, manage, and optimize large and growing volumes of data.

Together, the videos demonstrate how organizations can build custom archiving policies, securely store sensitive historical data, automate daily backups, restore information quickly, and gain the visibility needed to maintain performance, continuity, and audit readiness.

Because both products address highly technical challenges, the creative approach focused on making each solution visual, intuitive, and easy to understand. Through crisp motion design, streamlined visuals, and structured storytelling, the series distills complex data-management and protection workflows into clear, digestible moments.

The result positions Archive and Backup & Recover as more than functional tools - they’re strategic solutions that support system performance, compliance, business continuity, and the full data lifecycle.

For LightEdge, reliability isn’t just a feature. It’s the backbone of how they serve their customers. This story brings together their CIO, CSO, and Director of Business Architecture to show how Salesforce, ServiceNow, and Own work together to keep the business connected, secure, and moving.

The piece takes a highly technical subject and makes it feel simple and human. Through a grounded conversation, it reveals just how critical these platforms are to the business, and how Own quietly works in the background to protect the data they rely on every day.

The creative approach stays clean, confident, and intentionally understated. Thoughtful pacing, a refined visual language, and a clear editorial structure help simplify the complexity without losing the substance, resulting in a customer story that feels approachable, credible, and easy to follow.

Created for Dreamforce 2024, these stories show how very different organizations rely on Own to protect the Salesforce data at the center of their businesses.

The creative approach was intentionally designed to make a highly technical subject feel more human and approachable. A studio filled with natural light was specifically chosen to move away from the sterile, technical aesthetic often associated with backup and data protection. Warm, natural environments, thoughtful composition, and a cinematic visual language put the people at the center of each story, helping simplify the technology without overpowering the conversation.

A digital original content integration created for Modell's Sporting Goods.

An homage to the “runner” inside all of us.  This concept was developed with the idea of showcasing Modell’s product line in an beautifully cinematic way without force feeding the audience a bunch of product shots we typically see in branded content pieces.

Awarded 2017 Telly Award for Directing and Editing.

With the success of the first of it’s kind partnership with Google Assistant and CBS SPORTS, we produced this mini-documentary highlighting the team that developed the voice activated fantasy football advisor (powered by Google Assistant).

Telly Award winner for Cinematography + Editing.

An award winning branded content campaign produced for US CELLULAR during the height of the COVID-19 pandemic. We had original pitched a series of original content productions but needed to switch gears when the world shut down in March 2020.

As we all transitioned to work from home, it would have been incredibly easy to lean on stock imagery but instead, with a limited budget, we decided to elevate the creative approach and teamed up with 2 award winning creative studios here in NYC (Adolescent.nyc) and Columbia, South America (Latina.la).

We collaborated with Adolescent and Latina, to create original artwork and animated these stunning pieces of original content into fully flushed out animations. I wanted to make sure we took the viewer on a journey, through seamless transitions, while still maintaining the USCC’s brand guideline.

In honor of Black History Month, Geico sponsored PlutoTV Documentaries channel in support of celebrating BHM and highlighting key documentaries that speak truth to power to help inspire positive change.

PlutoTV, Paramount’s free streaming service, offering 100s of channels with over 400 global content partners, and nearly 50 million global viewers - partnered with AMEX and Tractor Supply to present the Yellowstone Marathon - the most watched show in 2022.

An integrated marketing campaign bringing together G4's Attack of the Show and Mountain Dew.

We created this integration for multi-markets (Boston, Miami, Jacksonville, and Pittsburgh).  There were no assets given by clients except for G4 show clips and logos. We used Mountain Dew’s trademark colors and splashed them throughout the promo. With the core Mountain Dew demographic in mind and sponsorship show, we built elements that catered to the younger generation and ended up with an award winning promo.

This director's cut has a special place in my heart. Although it did not air, It was the first spot I cut for a director and it was mentioned in the 2007 Boards.

Financial Tips are usually pretty stale so I felt it best to create a lively and playful atmosphere to counter the stigma that comes with banking and financial tips.  The original flight date and marketing plan was slated for a 5 Week run - locally only. The clients were so impressed, they extended the campaign that ran nationally instead.

A digital original content created for Ghirardelli.

A social recipe video shot in my kitchen for Ghirardelli highlighting their delicious chocolate.

Awarded 2017 Telly Award for Social/Digital Video.

An award winning branded content campaign for broadcast + digital air highlighting the Hilton at Resorts World Bimini.

With a 10k budget, we flew a run-and-gun crew to Bimini, Bahamas and shot a campaign over the course of 2 days. Due to budget constraints, we had to optimize and streamline our production process and used a creative approach to capture all material needed within a tight timeline.

An integrated marketing syndication promo sponsoring Yellow Pages and Seinfeld that aired on PIX11.

With only a sponsor logo and a show clip on hand, with a budget of $0, I developed a concept that highlighted the types of businesses advertised on YP utilizing 3D renderings and seamless transitions.

2012 PromaxBDA Gold Winner

The award winning Comcast Spotlight ID was Inspired by Comcast Spotlight's logo. The idea circled around the latin saying "E pluribus unum" - or "Out of many, one".

Comcast Spotlight has thousands of employees nationwide and without each individual - Comcast Spotlight would not exist.  Hence, the symbolized used incorporated thousands of triangles moving freely, but with one purpose and direction...to make Comcast Spotlight whole.  

One of the highlights of this piece is the original score.  It was important to capture the emotion and ambience of the world inside Comcast Spotlight’s “Brandscape”.  I spent a good week in the studio co-directing the vocalist and music composition with a very talented composer, Ben Zebelman.